{"id":11168,"date":"2019-10-25T11:49:22","date_gmt":"2019-10-25T03:49:22","guid":{"rendered":"http:\/\/oslenalight.com\/?p=11168"},"modified":"2026-01-17T11:55:16","modified_gmt":"2026-01-17T03:55:16","slug":"magic-at-intercharm-professional-2019-showcasing-innovation-in-russias-beauty-market","status":"publish","type":"post","link":"https:\/\/oslenalight.com\/it\/magic-at-intercharm-professional-2019-showcasing-innovation-in-russias-beauty-market\/","title":{"rendered":"Magic at InterCHARM Professional 2019 \u2014 Showcasing Innovation in Russia\u2019s Beauty Market"},"content":{"rendered":"<p data-start=\"572\" data-end=\"999\" data-relingo-block=\"true\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11172 size-full\" src=\"https:\/\/oslenalight.com\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"http:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1920\" srcset=\"\" data-srcset=\"https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-scaled.jpg 2560w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-300x225.jpg 300w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-1024x768.jpg 1024w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-768x576.jpg 768w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-1536x1152.jpg 1536w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-2048x1536.jpg 2048w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-16x12.jpg 16w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-600x450.jpg 600w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442366-150x113.jpg 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p data-start=\"572\" data-end=\"999\" data-relingo-block=\"true\">In April 2019, <strong data-start=\"587\" data-end=\"596\">Magic<\/strong> made a notable impact at <strong data-start=\"622\" data-end=\"654\">InterCHARM Professional 2019<\/strong>, one of Russia\u2019s premier beauty and cosmetics trade exhibitions held at the <strong data-start=\"731\" data-end=\"788\">Crocus Expo International Exhibition Center in Moscow<\/strong>. This event is recognized as the largest professional beauty show in Russia, attracting <strong data-start=\"877\" data-end=\"938\">more than 450 companies and over 40,000 industry visitors<\/strong> from around the world.<\/p>\n<h3 data-start=\"1001\" data-end=\"1059\" data-relingo-block=\"true\"><strong data-start=\"1005\" data-end=\"1059\">A Strategic Entry into the Russian Beauty Industry<\/strong><\/h3>\n<p data-start=\"1061\" data-end=\"1498\" data-relingo-block=\"true\">InterCHARM Professional is widely regarded as the definitive platform for beauty professionals, salon owners, equipment suppliers, distributors, and international brands seeking to engage with the Russian and CIS markets. Throughout the three-day event, participants presented the latest <strong data-start=\"1349\" data-end=\"1438\">beauty technologies, skincare innovations, salon equipment, and professional services<\/strong> \u2014 all under one roof.<\/p>\n<p data-start=\"1500\" data-end=\"1953\" data-relingo-block=\"true\">Magic\u2019s presence at this major trade fair marked an important milestone in the company\u2019s global outreach. The brand used the opportunity to introduce its <strong data-start=\"1654\" data-end=\"1722\">cutting-edge aesthetic devices and professional beauty solutions<\/strong> to an attentive audience of industry experts. Enthusiasts, buyers, and salon partners were able to explore Magic\u2019s product range, which emphasized innovation, performance, and practical application in professional beauty settings.<\/p>\n<p data-start=\"1500\" data-end=\"1953\" data-relingo-block=\"true\"><img decoding=\"async\" class=\"alignnone wp-image-11171 size-large\" src=\"https:\/\/oslenalight.com\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"http:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"\" data-srcset=\"https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-1024x576.jpg 1024w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-300x169.jpg 300w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-768x432.jpg 768w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-1536x864.jpg 1536w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-2048x1152.jpg 2048w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-18x10.jpg 18w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-600x338.jpg 600w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_201911291442369-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-start=\"1955\" data-end=\"2007\" data-relingo-block=\"true\"><strong data-start=\"1959\" data-end=\"2007\">Engagement and Interaction on the Show Floor<\/strong><\/h3>\n<p data-start=\"2009\" data-end=\"2399\" data-relingo-block=\"true\">At its exhibition booth, Magic offered <strong data-start=\"2048\" data-end=\"2071\">live demonstrations<\/strong>, product showcases, and in-depth consultations with beauty professionals. Attendees were particularly interested in understanding the <strong data-start=\"2206\" data-end=\"2255\">technical advantages and operational benefits<\/strong> of Magic\u2019s systems \u2014 from advanced facial treatment devices to multifunctional salon equipment designed for clinics and premium beauty centers.<\/p>\n<p data-start=\"2401\" data-end=\"2824\" data-relingo-block=\"true\">The event\u2019s dynamic program also included workshops, trend presentations, and networking sessions, creating a holistic environment for exchanging insights on <strong data-start=\"2559\" data-end=\"2628\">latest industry developments, market demands, and emerging trends<\/strong> in professional beauty. By participating in such a comprehensive platform, Magic not only expanded its visibility but also engaged directly with <strong data-start=\"2774\" data-end=\"2823\">potential distribution partners and end-users<\/strong>.<\/p>\n<p data-start=\"2401\" data-end=\"2824\" data-relingo-block=\"true\"><img decoding=\"async\" class=\"alignnone wp-image-11174 size-large\" src=\"https:\/\/oslenalight.com\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"http:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"\" data-srcset=\"https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-1024x576.jpg 1024w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-300x169.jpg 300w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-768x432.jpg 768w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-1536x864.jpg 1536w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-2048x1152.jpg 2048w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-18x10.jpg 18w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-600x338.jpg 600w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/\u5fae\u4fe1\u56fe\u7247_2019112914423616-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-start=\"2826\" data-end=\"2867\" data-relingo-block=\"true\"><strong data-start=\"2830\" data-end=\"2867\">Building Momentum in a Key Market<\/strong><\/h3>\n<p data-start=\"2869\" data-end=\"3224\" data-relingo-block=\"true\">InterCHARM Professional 2019 provided Magic with a unique opportunity to deepen its understanding of the Russian market \u2014 a region known for its strong demand for professional beauty solutions and rapid industry growth. The company\u2019s active involvement at the exhibition opened new channels for collaboration, feedback, and long-term business development.<\/p>\n<p data-start=\"3226\" data-end=\"3557\" data-relingo-block=\"true\">The enthusiastic response from visitors and sector professionals highlighted the increasing appreciation for technology-driven beauty solutions in Eastern Europe. For Magic, this event served as both a promotional platform and a valuable learning experience, reinforcing its commitment to innovation and global industry engagement.<\/p>\n<p data-start=\"3226\" data-end=\"3557\" data-relingo-block=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11175 size-large\" src=\"https:\/\/oslenalight.com\/wp-content\/themes\/woodmart\/images\/lazy.svg\" data-src=\"http:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"\" data-srcset=\"https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-1024x576.jpg 1024w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-300x169.jpg 300w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-768x432.jpg 768w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-1536x864.jpg 1536w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-2048x1152.jpg 2048w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-18x10.jpg 18w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-600x338.jpg 600w, https:\/\/oslenalight.com\/wp-content\/uploads\/2026\/01\/201911291442367-150x84.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>In April 2019, Magic made a notable impact at InterCHARM Professional 2019, one of Russia\u2019s premier beauty and cosmetics trade<\/p>","protected":false},"author":3,"featured_media":11172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-blogs"],"_links":{"self":[{"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/posts\/11168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/comments?post=11168"}],"version-history":[{"count":2,"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/posts\/11168\/revisions"}],"predecessor-version":[{"id":11177,"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/posts\/11168\/revisions\/11177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/media\/11172"}],"wp:attachment":[{"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/media?parent=11168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/categories?post=11168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oslenalight.com\/it\/wp-json\/wp\/v2\/tags?post=11168"}],"curies":[{"name":"parola chiave","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}